The National Red Ribbon Week commemorates DEA Special Agent Enrique “Kiki” Camarena. Agent Camarena was abducted, tortured and brutally murdered in Guadalajara, Mexico in 1985. Agent Camerena sacrificed his life in the fight against drugs. The communities across the country and the nation rallied behind a campaign which served as a reminder of the harm caused by drugs. The campaign expressed the need for anti-drug programs and the campaign would allow the dedicated actions of Americans to show their opposition to drugs. The campaign became known as The National Red Ribbon Week.
During the last week of October each year, a red ribbon is worn to express support for National Red Ribbon Week and to remember Agent Enrique “Kiki” Camerna. Throughout the United States and DEA, different events are sponsored to provide a platform by which to deliver the anti-drug message. This year, the DEA will kick off an entire month of drug prevention awareness with our Red Ribbon Rally at 11:00 AM EST on October 7th, 2019. To learn how your community can support National Red Ribbon Week, check out the Red Ribbon Toolkit.